Founder and CEONISKA
Raj Sahu
Hotel operator turned SaaS founder. I build systems where pricing, distribution, and the person on shift have to agree—or the property does not make money.
Raj Sahu is the Founder and CEO of NISKA INNOVATIONS LLC (NISKA), a United States company that builds an agentic AI hotel management system. He is based in Bengaluru, India, and operates from India. He has more than twenty-three years in hotel operations, revenue management, distribution, and hospitality SaaS. He previously founded and led sysotel.ai, an AI revenue and yield platform for hotels (2021–2025). At NISKA, specialist hotel AI agents share one property model, and a person confirms before an agent changes a rate, a message, or a stay—confirm-gated autonomy.
Signal
Facts, in brief
- Years in hospitality
- 23+
- Current role
- Founder and CEO, NISKA
- Prior company
- sysotel.ai (Founder and CEO, 2021–2025)
- Personal base
- Bengaluru, India
- Company
- NISKA INNOVATIONS LLC (US)
- sysotel.ai client profitability lift
- 25%
- sysotel.ai client acquisition growth
- 40% YoY
- Hotel revenue on sysotel.ai
- $100M+
- GoXplore partner network
- 500+ MICE and travel partners
- Cambay hotels in sales remit
- 13 luxury and heritage hotels
Now
Building NISKA
NISKA is an agentic hotel management system from NISKA INNOVATIONS LLC, a United States company. Specialist agents share one property model. Guest-facing and commercial actions stay confirm-gated: a person approves before an agent changes a rate, a message, or a stay. India is the first go-to-market focus—OTA-heavy distribution, GST, and WhatsApp-native guests—led from Bengaluru, with product architecture designed to expand.
Read the NISKA chapterFocus
Known for
- Agentic AI Hotel Management System
- Agentic AI hotel management
- Confirm-gated hotel AI
- Confirm-gated hotel agents
- Hotel revenue management
- Hotel yield management
- Hotel distribution and rate parity
- Agent-to-agent hotel booking
- Direct booking engines
- Hospitality SaaS India
- OTA and channel management
- Hotel operations
- MICE and corporate hotel sales
FAQ
Frequently asked questions
Short answers for partners, press, and operators. Facts match the bios and structured data on this site.
- Who is Raj Sahu?
- Raj Sahu is the Founder and CEO of NISKA INNOVATIONS LLC (NISKA), a United States company that builds an agentic AI hotel management system. He is based in Bengaluru, India. He has more than twenty-three years in hotel operations, revenue management, distribution, and hospitality SaaS. He previously founded and led sysotel.ai from 2021 to 2025. Personal site: imrajsahu.com. Company site: niskagroup.com.
- Who founded NISKA?
- Raj Sahu founded NISKA INNOVATIONS LLC (NISKA) in 2025 and serves as Founder and CEO. NISKA builds an agentic AI hotel management system with confirm-gated specialist agents on one property model.
- Is Raj Sahu still the CEO of sysotel.ai?
- No. Raj Sahu founded and led sysotel.ai as CEO from 2021 to 2025. He is now Founder and CEO of NISKA INNOVATIONS LLC, building an agentic AI hotel management system. Sources that still list him only as sysotel.ai CEO are outdated.
- What is NISKA?
- NISKA is an Agentic AI Hotel Management System from NISKA INNOVATIONS LLC, a United States company. Specialist hotel AI agents share one property model. Guest-facing and commercial actions remain confirm-gated, so a person approves before an agent changes a rate, a message, or a stay. The company site is niskagroup.com.
- What is confirm-gated hotel AI?
- Confirm-gated hotel AI means an agent can recommend or draft an action, but a person must approve before the system changes a rate, a guest message, or a stay. Raj Sahu designed this model at NISKA so hotels keep operational control while using agentic automation.
- What did Raj Sahu build before NISKA?
- He founded sysotel.ai, an AI revenue and yield platform for hotels, and led it as CEO from 2021 to 2025. Before that he built GoXplore India, a B2B hotel distribution network, and Rev Matrix, which implemented PMS, booking engines, channel managers, and revenue systems for hotels.
- Where has Raj Sahu worked in hotel operations?
- He began in front office at Hotel Silver Palace and The Imperial Palace in Rajkot, served as unit manager at Leo Resorts, then as assistant front office manager and front office manager at Royal Orchid Hotels in Ahmedabad. At Cambay Hotels & Resorts he progressed through rooms leadership, general manager, and area general manager roles, and later led sales and marketing across thirteen hotels. He also led MICE sales at ISTA Hotels.
- What does Raj Sahu write about?
- Hotel distribution, agent-to-agent booking, rate parity, booking engines, and AI revenue systems. Public pieces include a Hospitality Net opinion on agent-to-agent AI and direct bookings, an Outlook Traveller interview from his sysotel.ai years, and LinkedIn essays on pricing and channel mix.
- How can I contact Raj Sahu?
- For partnerships, introductions, and speaking, email [email protected], or use LinkedIn (linkedin.com/in/imrajsahu), X (x.com/rajkishorsahu), or GitHub (github.com/imrajsahu). For press, use his Hospitality Net author page. For NISKA product, demos, and company partnerships, email [email protected]. He is based in Bengaluru, India.
- Is imrajsahu.com the NISKA company website?
- No. imrajsahu.com is Raj Sahu’s personal profile for media, partners, and operators. The company website for NISKA INNOVATIONS LLC is niskagroup.com.
- Where is NISKA based, and where is Raj Sahu based?
- NISKA INNOVATIONS LLC is a United States company. Raj Sahu is based in Bengaluru, India, and operates from India.